SALT LAKE CITY- (October 30, 2008) Jason Mathis will serve as the new Executive Director of the Downtown Alliance, Lane Beattie, President and CEO of the Salt Lake Chamber and Downtown Alliance announced today. Mathis will work with local business and community leaders to promote downtown during a pivotal time in Salt Lake’s history. 

“Making the most of every opportunity to improve our capital city is so important,” said Beattie. “We will all benefit from Jason’s significant experience promoting our state as he turns his attention specifically to downtown. He will play a vital role in the evolution of Salt Lake City.” 

“Jason brings great experience and energy to this position,” said Bruce Bingham, Chair of the Downtown Alliance Board of Trustees. “He will be an outstanding leader for the Downtown Alliance and a great partner for the Salt Lake Chamber as we move into the next phase of our community’s development.” 

Mathis has helped manage communication efforts at prominent Utah nonprofits for the past 15 years. He spent 12 years at the Salt Lake Convention & Visitors Bureau, and directed the bureau’s communications efforts during the 2002 Winter Games. In 2005 he went to work for Intermountain Healthcare as a media strategist and spokesperson for Utah’s largest medical organization. 

“Downtown Salt Lake is on the cusp of dynamic and transformational change,” Mathis said. “I am excited to get to work with the dedicated and talented staff of the Alliance and Chamber to promote this great community, and I look forward to promoting the interests of downtown property owners, businesses and residents.” 

Mathis replaces longtime downtown leader Robert Farrington who left the Alliance in June to become Economic Development Director for Salt Lake City.

About the Downtown Alliance
The Downtown Alliance is an affiliate of the Salt Lake Chamber partnering to provide business leadership, public policy relevance, economic development experience, and resources to serve downtown business and property owners. Employing volunteer committees such as the Downtown Development Committee, the Downtown Parking and Transportation Committee, and the Downtown Marketing and Events Committee, the Downtown Alliance represents over 2,500 business and property owners in Downtown Salt Lake City to create a dynamic downtown

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